VITS HOTELS WORLDWIDE MARKS ITS DEBUT IN THE CITY OF TAJ WITH LAUNCH OF VITS AGRA

Hoping to cash in on the growing leisure travelers in the city of Taj, VITS Hotels Worldwide has launched its 4 star property ‘VITS Agra’. Prominently located on National Highway 2, the hotel is well connected by air, road and rail. With major tourist attractions namely the Taj Mahal, Agra Fort, Akbar Tomb and Jama Mosque in close proximity, the hotel boasts of aesthetically designed rooms & suites ideal for business and leisure alike. 

Announcing the launch, Mr. Chandrakant Shetty, Chief Executive Officer, VITS Luxury Business Hotels says, “Agra is world renowned tourist destination, is the home to the Taj Mahal and also called city of love. The city with its vibrant culture enjoys pre-eminence in attracting a large slice of leisure and business tourists from across the world. We are delighted to launch our property in the city that would enable us tap the growing potential of tourist inflow. VITS Agra with a perfect blend of contemporary amenities rooted in customary elegance will make every guest’s stay a pleasurable experience”.

VITS Agra offers 60 rooms with 3 categories deluxe room, Suite room and executive deluxe room each boasting of tastefully adorned décor, luxurious ambience and modern services. Each room is replete with amenities ranging from Wi-Fi connectivity, 24-hour room service, tea/coffee maker and an attached bathroom with complimentary toiletries. It offers a stunning array of facilities that include multi-cuisine restaurant with wide range of culinary choices, banquet hall for parties, travel desk, same day laundry services, conference room with audio visual equipment and large lawn for wedding & receptions.  

VITS situated 2.2 Km from Mariam's Tomb and 9.6 Km from Agra City Railway Station. Major tourist attractions include Tomb of Akbar the Great (3.6 Km), Dayal Bagh Temple (9.1 Km), Agra Fort (11.2 Km) and Taj Mahal (13.8 Km). VITS Agra is easily accessible from the Agra Railway Station, Bus Stand and Airport Terminal. VITS Agra provides a combination of luxury, elegance and comfort, the signature features of the VITS brand name.

VITS Luxury Hotels presently operates 9 properties located in Mumbai, Pune, Dwarka, Aurangabad, Latur, Ankleshwar, Silvassa, Agra and Bhubaneshwar. The Hotel chain presently has inventory of 600 rooms with host of banqueting, conferencing, restaurant and lifestyle facilities. As part of its expansion plans VITS Hotel will unveil the VITS hospitality experience in Mumbai (Colaba), Nanded, Dahej, Ahmedabad and Mangalore by April 2018. The company plans to penetrate its reach nationally with 20 properties scheduled for launch primarily in Tier 2 and tier 3 in cities within the next 3 years.

VITS Agra, Block #66 & 73, NH 2, Delhi Agra Road, Next to Dawar Industries, Sikandra, Agra, Uttar Pradesh – 282007. Tel: +91 562 245 8200

Pune Invitational Supercross promises to enthrall audiences

·         New format and new team promises to be a nail biting affair

·         Three days of pulsating racing with a mix of glamour &glitz

·         Top notch national and international riders to participate in the fourth edition of Pune Invitational Supercross League

Pune, October 26^th 2017:The wait for the most awaited supercross event in India is finally over as the Vilo Events today officially announced the launch of fourth edition of the Pune Invitational Supercross League 2017.

The fourth edition of the league with a new look and format will be held on November 17^th, 18^th& 19^that Royal Palms, Mundhwa. The track is indigenously and wholly prepared by the VILO Events team.  This year the league offers to be a mega event which promises to revolutionize the sport of motocross and supercross in India. The riders will ride six motos over the three days.International riders will set the tracks on fire along with the top level Indian racers for the highest honors. Team riders will get points as per the performance at each round. Points will be given for each of the races. The total tally of the points will decide the winner. This format gives the overall championship a great competitive edge.The auction will be held on November 3^rd in Pune.

The event will be mix of glitz and glamour and will be called “Great Indian Supercross Festival”. With freestyle motocross shows every afternoon, food stalls, exhibits, product launches, music, performances & supercross models. The three-day action-packed event will showcase some of the best brands, artists and racers.

The Pune Invitational Supercross League is the largest and the most talked about supercross event in India and the first of its kind franchise-based league format in supercross racing event in the world. Modelled on cricket's popular Indian Premier League (IPL), the Pune Invitational Supercross League, aims to change the face of the sport which is gaining huge popularity. A total of 53 national riders and 11 international riders will be part of league and will compete against each other for the top honors. The event also witness two free style demo riders. Teams for this year which have confirmed theirparticipation are defending championsBhalla Royale, INK Racing, P B Racing, Team Greeshm and Lilleria Motorsports.

Young and talented rider RugvedBarguje will be the face of Pune in the competition amongst top notch riders like Harith Noah, V.S Naresh and R Natraj. The major attraction this year would be the junior section which would witness fierce competition between aspiring and talented riders like – Yuvraj Kondhe, Karan Karle, IkshanShanbag,SarthakChavan&the only female rider Tanika Shanbhag.

To add glamour to the sport and the oomph factor to the event, eight supercrossgirls have been selected after round of auditions and will be official board girls for the event.

Speaking on the occasion, Mr. Eeshan Lokhande, former international rider and Event Director & Partner, Vilo Events said, “Supercross as sport in India is once again gaining popularity. Pune has always been the mecca of supercross and our endeavor is to carry the legacy forward. The new format promises to excite everyone and would further entertain the crowds which has witnessed constant growth. Today packaging sports event is the need of the hour to grab more eye balls and at the same time keep the people engaged. The main aim is to give people a dose of pulsating racing and entertainment at the same place and at the same time.”

Mr. Eeshan Lokhande further added, “It’s time to give the riders and spectators along with the sponsor a better platform for racing. Good tracks, facilities, vide range of branding for sponsors and last but not the least a lot of respect to the riders, Pune Invitational Supercross League promises to do the same. We are really thankful to our sponsors, event partners and the fraternity for all their help and support. We are confident that this year’s league with a new format and with special elements will set a new bench mark and will revolutionize the sport in India.”  

The Pune Invitational Supercross League is held under the aegis of The Federation of Motor Sports Club of India (FMSCI) and organized under the guidance of the Indian and International Federation rules and regulations.

Underprivileged children supported by Mukul Madhav Foundation get to meet the star cast of Golmaal Again

October 27th 2017: Mukul Madhav Foundation, the CSR arm of Finolex Industries Limited, arranged an interactive session between underprivileged children from Samajik Vikas Kendra Social Development Centre, Malad, Mumbai – an NGO selflessly working for the overall development of underprivileged slum/street dwelling children from Mumbai since 12 years, and the team of Golmaal Again -Rohit Shetty, Tabu, Parineeti Chopra, Arshad Warsi, Shreyas Talpade, Tusshar Kapoor, Kunal Khemu, who were the star attraction during the event. The talented star cast were able to empower and enlighten the children through their acting journeys during the interactive session and created a special memory for the kids with a photo op.

These 20 children met with the actors amid much fanfare, as the MMF team along with Finolex team transported the excited kids from the institution to the venue. The children were able to have an insightful conversation with the actors, who helped them realise that their dreams can become a reality in this life. Besides, providing a perennial hope to the children, the MMF stands greatly for enhancing the healthcare and social welfare of children across districts.

On the occasion, Ms. Ritu Chhabria, Director- Finolex Industries Ltd. and Managing Trustee- Mukul Madhav Foundation said, “I am really glad and thankful to the stars for turning up and meeting these wonderful kids. MMF has been associated with Samajik Vikas Kendra Social Development Centre for a long time now and it was definitely a moment of joy for these kids to meet the stars and spend an evening with them. This would not have been possible without the support of Finolex Industries who made these kids meet their favorite actors. My heartfelt thanks to them.”

Speaking on the occasion, Mr. Rohit Shetty said; “It is a great pleasure to see the excitement and enthusiasm of the children to meet their favorite actors. This initiative has surely helped to uplift the spirits of the actors alike the children. These naughty kids have certainly shared a lot of positive energy with their undying spirit and energy. We will go back with a lot of positive memories of the event. I also thank Mukul Madhav Foundation for giving us this opportunity and appreciate their commitment and work being done for these children.”

About Mukul Madhav Foundation

Finolex Industries Limited (FIL) implements all its CSR activities through its CSR partner Mukul Madhav Foundation (MMF). MMF was registered as a public charitable trust in 1999, and has since, been working to provide assistance to needy individuals especially in the areas of Education, Healthcare and Social Welfare. In 2008, along with Finolex Industries, they set up an English medium school, Mukul Madhav Vidyalaya, in the interior village of Golap, Ratnagiri. Today, nearly 600 students receive quality education there at extremely subsidized costs. By spreading more hope and happiness and leaving its noble footprints in every possible walk of life, MMF has brought smiles on a million faces and seeks to do so for many generations to come.

Awestruck! When the ‘Tree of Light’ was launched

Three youngsters, Anvam Nagpal, 17, R Siddharth, 24,and Anvika Nagpal, 12  came together to create ‘Árbol de la Luz’ (Spanish for Tree of Light) – an esoteric sculpture, unifying the elegance of glass and the brilliance of light. A unique representation of one of nature’s great marvels, created by utilizing used glass bottles and different lights and other materials. Who knew recycling could be so much fun?

Àrbol de la Luz was unveiled in all its glory at an intimate but dazzling ceremony on Saturday, 30^th Sep ’17. The triumph of light (over darkness) blended perfectly with the festival of Dussera, and its enduring theme of the victory of good over evil

Padma Bhushan, Dr. S.B. Mujumdar, Founder and President of Symbiosis Group of Institutes, did the honour of unveiling and was effusive in his praise, fascinated at how the youngsters had managed to meticulously craft something so towering and impressive. “I was told you have to see it to believe it”, he told the audience, smiling, “and I have to agree, that it’s true”, complimenting the youthful artists. He felt that the “Elegance of glass and the brilliance of light” was an apt descriptor of the sculpture.

Audience reactions, especially from the other youngsters present at the event, went a step ahead in their praise. Guests were especially curious about the details behind the tree, marveling that it took five months for the nine feet tall structure, weighing over a tonne, incorporating over a 100 bottles, 250 lights, to come to life. The symbolic fruits, each delightfully wrapped in strands of light, attracted the most attention.

“It is exquisitely crafted”, “The tree itself is a treat to the eyes and I am extremely happy for Anvam, Anvika and Siddharth”, are some of the compliments showered on them.

The broader context also struck a chord with the environmentally aware younger lot. “It is a representation of the need for recycling and how aware our young generation is of this fact. The tree, made from glass bottles and intertwined with various lights, is an essence of nature we are trying hard to bring back”, said one.

“A bright event literally and figuratively portraying today’s eco-friendly world in one structure”, remarked another. It was left to another student to sum it up perfectly.

 “The tree stood for strength and integrity, emanating beams of light that radiated nothing but positivity and hope around it.”, she said. “ It was fascinating how something so powerful, profound and beautiful can be displayed through something so simple like a bottle !”

The memorable evening concluded with a sizzling musical performance by Anvam (violin) and Anvika (keyboard and vocals). 

For more details, please contact :

Apurv Nagpal on 8237000018 or email apurvnagpal@hotmail.com

Pune based Shweta Shah launches her Debut Novel “I Wear the Smile You Gave”

Pune, October 2017: Shweta Shah, an IT professional from Pune recently launched her debut novel “I Wear the Smile You Gave” at Crossword, Phoenix Market City. The novel is based on the tragic love story of Friendship, Love and Duty and is inspired by real-life instances of the male lead character in the book. Filmmaker and Social Activist Yuvraj Shah was present as the Chief Guest during the event. Published through Blue Rose Publishers, the book is now available online on Amazon, Flipkart, Shop Clues, Book Adda (Sapna Online), Blue Rose Publishers along with most of the major offline stores across India. Writing has always come naturally to Shweta and as per what she says, it's in her genes. Her inspiration is her dad. She is currently working on her second upcoming novel. Having studied Computers as the main stream of education, she is a German language specialist and had been working in IT field since past 8 years. She has received many rewards and recognition for her contribution in her projects not only in India but also in Germany and Philippines. She is also a Reiki master teacher having hands on different modalities. Speaking on the occasion, Yuvraj Shah, Social Activist and Filmmaker, said, “Shweta’s book is an inspirational read for the young generation. Not only does it show us the beauty of Love, Family and Friendship but also teaches us the importance of Honour and Duty towards one’s country. I congratulate Shweta for making this book a successful venture towards entertaining the youth while also educating them on moral values.” Talking about her book, Shweta Shah says, “My book ‘I Wear The Smile You Gave’ is inspired by real-life instances of the male character of the book. It is the struggle of Love and Friendship between the three characters. She further explains, “Ajeet’s infatuation with Aditi and love interests in Sumi defines the plot. While Ajeet to prove his worth to his dad, joins the army, he chose family, duty and honour over love. The story takes turn to a bitter tragedy which connects all the three main characters years later changing their loves forever.” Sagar Azad, Founder, Champ Reader’s Association, says, “Our organization has always worked with new authors towards introducing them in the Literature Industry. We feel glad to have introduced Shweta and her book to readers who will definitely take an interest in her venture due to the interesting plot and her creative style of writing.”

PTron unveils ‘Viki’ Bluetooth sunglasses at just INR 999/- exclusively on LatestOne.com!

10,000 pieces of the PTron Viki already sold within first three days of pre-launch

Majority of the sales driven by Gen Z and Millennials

Mumbai, 24^th October 2017: PTron, one of the most desired mobile accessories brand unveils “Viki”, Bluetooth headphone sunglasses for men & women. PTron brings to you an exciting new product which gives you a sporty look to flaunt by adding a classy touch to it. Through this, PTron broadens its range of headphones in the audio segment and this is in line with PTron’s strategy of continuously innovating and introducing unique products to meet rapidly changing customer needs and demands. As per a report, earphones and headphones market is projected to witness over 5% CAGR from 2017 to 2024 due to the convenience and comfort offered by the technology.

PTron Viki is exclusively available on LatestOne.com priced attractively at just INR 999/-. Such a Bluetooth enabled sunglasses is Ideal for outdoor sports addicts, runners, cyclists, hikers, backpackers to weekend warriors to the less intense, friends and family looking to enjoy and participate in life’s moments.

10,000 pieces of the stylish PTron Viki have already been sold in first three days of pre-launch of which huge number of orders came from South India. A majority of the purchase has been dominated by the youth with 43% of the PTron Viki being purchased by Gen Z and 40% by Millennials. Gen Z youth and Millennials are aware of a tech savvy lifestyle and they prefer online shopping over other daily routines. Gen Z possess an extreme individuality of character and the seamless comfort with online shopping which has led to Gen Z crafting their own idea of ‘MyLuxury’—where supposed brand value is trumped by quality, value and personal excitement based on individual choices and what brands mean to them personally. Hence they are one of the major buyers for this practical, versatile and efficient sunglass with a Bluetooth enabled phone & music support.

Key Features:

ü  Fashionable design with foldable eyeglasses

ü  Black Polarized lenses which can filter light and protect your eyesight

ü  Smart Bluetooth sunglasses, stereo sound, answer calls & listen to music

ü  Wire-free communication up to 10 meters from a compatible Bluetooth-enabled smart phone

ü  Multi-functional buttons and voice alerts

ü  Built-in rechargeable lithium battery, comes with Mini USB cable

Ameen Khwaja, Founder, and CEO of LatestOne.com said, “LatestOne.com is glad to launch PTron Viki. There is no doubt that Viki is a unique product, and we are overwhelmed with the kind of response we have received from our patron consumers. I believe that Viki is an apt accessory for bike riders due to its multi-functionality. I am confident that we will be selling 200,000 pieces of PTron Viki in next 6 months.”

About LatestOne.com

Hyderabad-based LatestOne.com is India’s only e-tailer specialized in tech and mobile accessories such as Bluetooth devices, mobile covers, tablet accessories, cables, power banks, headsets, smart watches, mini android TV, fashion accessories etc. It stocks over 10,000 different products in its inventory and operates through its own fulfillment centers in Delhi and Mumbai. It is owned by Palred Online Technologies Pvt. Ltd (POT) which is a subsidiary of Palred Technologies Ltd (PTL), a listed company on BSE and NSE since 2004

Bollywood actresses Vidya Balan and Dia Mirza inaugurate two super stores of Al Adil in Dubai

Dubai, 16 October 2017: 'Masalaking' Dr. Dhananjay (Jay) Datar, Chairman & Managing Director, under whose dynamic leadership has seen the 'Al Adil Group’ flourish, opened two more super stores in Dubai recently. The group now has a chain of a total of 38 superstores in the Gulf region. The 37th store of ' Al Adil Trading Company ' has been started at Beirut Street in the Central Colony of Al Quasis, Dubai, which was inaugurated at the hands of actress Dia Mirza, while the 38th store opened in Al Barsha area, which was inaugurated by actress Vidya Balan. Both these grand ceremonies were hosted by Dr. Dhananjay Datar and his family, and witnessed a large number of Indian community gracing the inaugurations in Dubai. 

Speaking on the occasion, Al Adil Group's Finance Director, Vandana Datar said, "Dia Mirza and Vidya Balan are not only talented actresses but are also a true representation of Indian woman. Due to their diverse and heart-rending performances, they have created their own strong positions in the hearts of millions of viewers. And these same qualities are also an identity of our 'Al Adil' brand. So it was only appropriate that these two Bollywood stars inaugurate the new stores in Dubai. These new stores have been opened keeping in mind the upcoming Diwali festival. To increase the joy of festive purchases, we have offered up to 50% discount on selected products at all our stores".

From a small grocery store started by his father in 1984 in Dubai, Al-Adil Group Chairman and Managing Director Dr. Dhananjay Datar has today transformed it into a global community of supermarkets, spices, flour mill and an import-export company. Expressing happiness at reaching this stage of success, he said, "Al Adil is a brand that has been recognized for its authenticity, quality and security since its inception. The brand has touched the lives of multicultural communities  of Indians in the Gulf countries. We never compromised on our ethics and values ​​in this journey of growth. That's why our company has continued to flourish despite a worldwide recession. We owe this to our customer’s interests and employee contributions, which are very valuable to us".

He further added, "For any industry to succeed, honesty, hard work and patience are the three most important rules. I have often had to listen to the sarcasm that a Maharashtrian does not have a business acumen, but I firmly believed in the above three rules and worked with complete transparency. The result is that the small business of a Marathi man has been transformed into a global community. I am grateful to all my well-wishers who have supported and stood by me".

"Our group is an important phase of expansion, and we are investing heavily in digital media to reach out to more customers by taking a look at the changing times," said Hrishikesh Datar, Director, Al Adil Trading. “We've just started the Al Adil online store and got a lot of positive customer responses. That's why we have changed our online retail business model to stay ahead of the market. Significantly, both the sales are continuously increasing through the online and brick & mortar stores of Al Adil. It is indicative that our customer class is on the rise. By the year 2020 we are sure to see a significant increase in the number of online sales, number of stores and the number of customers". 

Al Adil Trading  under the able leadership of Dr. Dhananjay Datar, has been instrumental in bringing 9000 Indian products to the UAE. Today, the network of' Al Adil Group has expanded into 38 supermarkets,in Dubai, Abu Dhabi, Sharjah and Ajman Parties, and two flour mills and two spice factories,  

and also a branch of Mumbai Export Division in the name of Masala King Exports (India) Pvt. Ltd in Mumbai, India. Al Adil is on an active expansion mode and has recently opened new outlets in Oman and Bahrain. The company has also diversified into import and export under the special class establishment with trade lines in the US, Canada, Tanzania, Kenya, Switzerland, Italy and Eritrea as well as Kuwait, Oman and the UAE.

Al Adel has made more than 700 food products available under its popular 'Peacock' brand, which will be further enhanced in the coming days. Peacock is one of the largest brand of spices covering a wide range of pulses, atta, masalas, spices, sugar, ghee, pickles, basmati rice, other rice varieties, biscuits, namkheen and many other products.