Asbah launches ‘Power Rice’ at Anuga 2017 Germany

Asbah, World’s First Social Brand in the Food Category launched its latest offering ‘Power Rice’ on Saturday, 7^th October, 2017 at Anuga, Cologne Germany. Unveiling of Asbah Power Rice was done by Honorable Minister of Food Processing Industries Ms. Harsimrat Kaur Badal, where Director of Asbah Mr. Gaurav Jain, was present on this auspicious occasion.

Asbah’s Power Rice, as the name suggests, is a power house of nutrients, essential minerals and vitamins. “Today’s lifestyle is hectic and fast-paced, leaving people with little time to consume proper Nutritional food. Asbah understands the need of the hour and brings to you 'Asbah Power Rice' with Power of 8 nutrients such as Vitamin A, B1, B6, B3, B12, Zinc, Iron, Folic Acid. The Asbah Power Rice will help meet the daily nutrition requirements and give everyone an easy access to a healthy and active life as recommended by health experts” said Mr. Gaurav Jain.

The fortified blend has the same taste, texture and aroma of the traditional rice we love. ‘Power Rice’ is not only a treat for the taste buds but also total supplement of essential nutrients. These multi-nutrients are also beneficial for controlling hypertension, diabetes and depression & also supplements deficiencies of hemoglobin and cures anemia.

People, of all ages, particularly in India, are highly prone to face such deficiencies, the Power Rice acts as a barrier between these threats to the immune system & boosts healthy vision, neurological functions, and healthy skin and slows aging.

The renowned Anuga 2017, is a biennial feature, held at Cologne, Germany. It is the world’s largest and the most important trade fair for food and beverages. Leveraging on this prestigious and respected platform, Asbah’s launch of Power Rice has ensured global visibility and reach to the international market.

Today, following its vision, Asbah stands tall across the globe as the World’s First Social Brand in the Food Category. Asbah is the first to fortify rice so that entire family can enjoy healthier lifestyle!